Four weeks of setup, then a rhythm
Almost every engagement follows the same arc. The first month is concentrated work that only needs doing once: finding the problems, claiming what is yours, correcting what is wrong and publishing what is missing.
After that the job changes character. It becomes upkeep and measurement, which is far less dramatic and far more responsible for whether the results hold.
Week one
Audit and access. We scan the grid, pull every listing we can find, compare you against the three businesses above you and agree who owns which task.
Week two
Claim and clean. Verification is started, categories and services are rewritten, duplicates go into the removal queue and the first photo set goes up.
Weeks three and four
Build and publish. Location and service pages go live with structured data, the review flow is set up and your team gets the ten minute briefing.
Month two onward
Measure and adjust. Monthly reporting, posts and photos kept current, reviews answered, and next month agreed rather than announced.
What happens when
Setting this out at the start is the single best predictor of whether an engagement goes well. Weeks, not days.
Days 1 to 14
Profile corrections start appearing. Wrong hours, missing services and bad categories are the fastest wins there are.
Weeks 3 to 6
Listing corrections propagate, pages get indexed and the first reviews from the new flow start landing.
Weeks 6 to 12
Grid visibility usually widens. This is where most businesses first notice more calls and direction requests.
Month 4 and beyond
Review volume and page authority compound. Competitive categories in large cities take longer, and we say so upfront.
Roughly three hours in the first month
That is the honest total. Most of it is one interview, because the details that make your pages worth reading only exist in the head of someone who does the work.
- Access to your Google Business Profile, or the details we need to request ownership
- Any directory logins that still exist, even if nobody is sure they work
- One interview of about an hour with whoever knows the jobs and the areas
- Photos of your premises, your team working and finished work, or permission for us to arrange them
- One person named as the decision maker, so approvals do not sit for a week
- Ten minutes with whoever handles customers, for the review briefing