Reviews & Reputation
Reviews do two jobs at once. They influence how confident a stranger feels about choosing you, and they feed into how local results are ordered. A business with sixty recent reviews and a four-point-seven average will out-convert a better business with four reviews from three years ago, every time.
Almost nobody leaves a review unprompted after a good experience. They leave one after a bad one. The whole discipline here is building an ask into your normal workflow so that asking stops depending on anyone remembering.
What we set up
The review link
A short direct link and a printed QR code that open the review box in one tap, instead of five steps of searching.
The moment of the ask
We find the point in your process where the customer is happiest, and put the ask there rather than in a mass email.
Templates that sound human
Short message and e-mail wording your staff can send without it reading like a marketing campaign.
Staff briefing
A one-page script so whoever hands over the work or takes the payment knows exactly what to say.
Response writing
Replies to every review, positive and negative, written in your voice and posted within a day or two.
Negative review handling
A calm process for responding publicly, resolving privately, and reporting the ones that genuinely break the rules.
What you get
- Your direct review link, plus printable QR cards and counter stands ready to use
- Message, e-mail and hand-over scripts written for your business
- A one-page staff briefing that takes ten minutes to explain
- Review monitoring with alerts, so nothing sits unanswered for a week
- Responses drafted or posted for every incoming review
- Monthly reporting on review volume, average rating and how you compare locally
more reviews per month, on average, once an ask is built into the workflow
How the work runs
Setup takes about a week: link, codes, scripts and briefing. Then it is a rhythm rather than a project. Most businesses see a steady flow inside the first month, and the effect on the map pack shows over the following two to three, since recency counts and a sudden burst of reviews looks exactly as suspicious to Google as it sounds.